As Bambuser’s President of Americas, Sophie is responsible for executing the company’s aggressive growth strategy in the US, spearheading new business efforts and driving brand awareness. Before taking the role in 2022, she was the Chief Commercial Officer at Bambuser for more than three years, responsible for delivering the successful global go-to market strategy as the company pivoed to Live Shopping in 2019.
Sophie has over 12 years of experience leading digital marketing and ecom strategies for global brands including the H&M group, & Other Stories and LUISAVIAROMA.
Today she is a leading mind in Live Shopping whose influential views have been printed in international publications such as Vogue Business, WWD, Internet Retailing, Glossy, FashionNetwork and Harper’s Bazaar Korea. She is also frequently asked to speak at events hosted by reputable organizations including Business of Fashion, Glossy, Viva Technology and Arvato Bertelsmann and adtech Tokyo.